The Problems with Jet.com’s Pricing Model

On Tuesday, online retailer Jet.com opened its virtual doors to the public. Even before its launch, the start-up was reportedly in negotiations with investors for cash infusions that would value the company at a startling $3 billion.

So what’s unique about Jet that’s led to such this hefty valuation, the backing of prominent investors (including Goldman Sachs and Google), and the flashy media blitz the web retailer is currently enjoying?

First, Jet has an alluring pledge to bring the

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