Content can help your sales team build relationships, handle objections, target key accounts, and expedite the sales cycle. So, why is it that according to the American Marketing Association, 90% of content goes unused by sales?
The answer is simple: They can’t find it.
It’s not enough for marketers to simply create relevant content for sales enablement. If you want to encourage your sales team to put your content to work, you have to make it readily available to help them to do so.