The Physical Network: Word of Mouth Moving Tickets to Bestival, Electric Zoo, More

So you've just started a music festival and you haven't figured out how to inspire fans to come to your event and not the hundreds like it. Enter The Physical Network, a marketing team bent on using your fans to sell tickets to their pals in return for a free pass. Big-name events such as Bestival, Electric Zoo and the Electric Daisy Carnival are turning to brothers Liam and Callum Negus-Fancey to do the hard part for them.

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