The person running your favorite football team’s Twitter is probably a woman

The way people enjoy sports has changed. On Twitter, fans are watching games together, interacting directly with their favorite athletes, and engaging with their teams beyond a logo and a collection of players. Each team’s account has its own voice and personality that they exhibit across platforms.

For men’s professional sports teams, it can be easy to assume that the person behind the keyboard shares certain characteristics with the players they’re tasked with representing —...

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