The peer-reviewed saga of “Mindless Eating”—mindless research is bad, too

Enlarge / Can an elementary-school child eat this pile of carrots? (credit: flickr user: Diane Main)

Brian Wansink didn’t mean to spark an investigative fury that revisited his entire life’s work. He meant to write a well-intentioned blog post encouraging PhD students to jump at research opportunities. But his blog post accidentally highlighted some questionable research practices that caused a group of data detectives to jump on the case.

Wansink attracted the attention because...

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