The Other Side of Brain Drain

I was sitting at home in New York City reading my Wall Street Journal when I came across an article about Terra Botanicals Gin, a high-end boutique libation from a company called Cardinal Spirits in Bloomington, Indiana. After Googling the name, I found the gin was also recently reviewed in the New York Times. I’m an Indiana native who went to school in Bloomington, and I wondered how a microdistillery in a Midwestern college town managed to grab this kind of top-tier media placement.


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