The North Face Is Now Selling the Outdoor Lifestyle in Brooklyn, NY

Although it’s rooted in the outdoors, The North Face is also popular on the city streets. And now a trendy New York neighborhood will have direct access to its latest and greatest footwear and apparel. Open as of today is The North Face Prototype, the brand’s lifestyle-focused retail space in the Williamsburg section of Brooklyn, N.Y. The store will stock its pinnacle lifestyle product, some of its most well-known pieces, collabs and limited-edition drops. The...

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