The Next Cinematic Universe is…General Mills’ Cereal Monsters?

For years, every studio in Hollywood has wanted to cash in on the cinematic universe craze. Now that fervor has spread beyond Hollywood and reached…the cereal industry? General Mills, the food company behind ubiquitous brands like Cheerios and Cocoa Puffs, wants to launch the cinematic universe you’ve been craving all this time: a General Mills Cereal Monsters universe. Seriously.

Who are the Cereal Monsters, you ask? They’re General Mills’ candy-colored iterations of classic...

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