The Newly Revamped Strategy Behind Electric Women’s 2019 Collection - A talk with Electric VP of Marketing Meg Brunner and Co-Owner and Women's Brand Manager Abbie Crane.

The women’s market is arguably more important than ever at the moment. But for some brands, it is still a space that is unprecedented – a territory that hasn’t until recent years been a part of an extensively male-driven strategy and story. For Electric, a company that tapped into the women’s space not too long

The post The Newly Revamped Strategy Behind Electric Women’s 2019 Collection appeared first on Adventure Sports Network.

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