The New York Times Shows Just How Hard It Is To Find The Truth

Back in February, The New York Times debuted its first-ever Oscars ad, a simple spot–just black type on a white screen–that came down to one conclusion: The truth is hard, and it’s more important than ever. Today, the Times launched the next phase of its “Truth Is Hard” campaign by giving us a peek into the process behind some of the striking images we see in its pages and online every day.

Created by agency Droga5 and directed by Darren Aronofsky, the new ads take us on the...


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