The new Rajasthan Tourism logo captures the essence of India's desert state

The state of Rajasthan in west India has long been a tourist favourite, thanks to its beautiful palaces, forts and desert landscapes. A new campaign conceived by Ogilvy and Mather, featuring a revamped logo, website and several videos, captures the essence of the state

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The clever logo resembles the distinctive traditional curly moustaches sported by men from the state, but look closer and its appears to be a pair of camels sitting...

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