The most exciting roster of sponsored athletes isn’t Nike’s, it’s Under Armour’s

It’s been something of a magical time for Under Armour, and for the athletes it sponsors. And arguably, it’s getting a lot harder to separate these two things.

On a call with analysts today (July 23) to discuss Under Armour’s second-quarter results, CEO Kevin Plank spoke not only of the athletic-wear company’s 29% revenue growth year over year, but about the incredible run of recent success for three of the biggest talents tied to the brand: NBA star Stephen Curry, celebrated...

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