When you think of companies that have nurtured a great “brand voice” on social media, which organizations come to mind?
According to my research, the “experts” will tell you the list looks something like this:
Sharpie (accounts dead, btw)
As I continued to dig in, I noticed a striking trend. All these brands that people were lauding as having great “brand voices”–they were all snarky, hip, young, energetic voices.