The man behind the most recognizable wine and spirits in the world explains what makes him so successful

You might not be familiar with the name Pernod Ricard, but there's a good chance you have consumed its products.

The company, headquartered in France, is responsible for some of the most recognizable wine and spirits names in the world.

Among its stable of products are Glenlivet Scotch whiskey and Jameson Irish whiskey, Absolut vodka, Malibu Caribbean rum, and Kahlua. The company is also known for its Kenwood and Pernod wine selections, among dozens of other product lines. 


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