The man behind butter-filled Bulletproof Coffee wants to take over the world

Bulletproof Coffee—the controversial, frothy, butter-coffee drink that purportedly helps people lose weight, reduce cravings, and achieve mental clarity—is looking to take over the world.

But before that can happen, Dave Asprey, the creator of the much buzzed-about drink and corresponding Bulletproof diet, is getting ready to open the company’s first coffee shop in Santa Monica, California in the next couple of weeks, he tells Quartz.

Even so, the company’s already thinking...

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