The maker of Kingfisher beer has a two-part plan to get Indians to drink more

The country’s top beer maker is gearing up for the future of alcohol consumption in India: craft brews and imported drinks.

United Breweries (UB), partly owned by Dutch brewer Heineken, on May 24 rolled out the brewer’s Amstel brand in India. It is gearing up for more launches, especially as it anticipates intense competition from newer brands like Bira 91 and global companies such as Ab InBev.

In a market where the per capita consumption of beer remains low, UB is investing in new...

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