The Macro Power of Microtrends

M. Anthony Mills, RealClearPoliticsToday, Penn is a managing partner of the Stagwell Group, a private equity firm specializing in marketing services companies, and chairman of the Harris Poll. In the aftermath of Donald Trump’s razor-thin election victory, and a number of technological innovations changing U.S. society, Penn revisited his earlier work. The sequel is “Microtrends Squared: The New Small Forces Driving the Big Disruptions Today.”

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