The Long, Checkered History Of YouTube’s Attempt To Launch A Music Service

On May 22, YouTube launched the new version of its YouTube Music service, which features improved recommendations and context-based searches. Since veteran music industry executive Lyor Cohen joined YouTube in September 2016, he has been working to revamp YouTube’s offerings in the musical world, where the video site hopes to compete with the likes of Spotify and Apple Music.

We’ve been down this path before. Multiple times in its history, YouTube has made big plans in the world of...

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