The Greatest PR Stunt Ever: Beyonce's Twins and Jay Z's 4:44

Unless you have completely isolated yourself from Internet, radio, and overheard conversations for the last day or two, you have definitely heard the news that Beyonce gave birth to twins on Sunday. Or did she? More exciting news comes in the form of JAY-Z's announcement that he will be releasing a new visual album via Tidal exclusive on June 30th. Details about the album are still unconfirmed, and speculation continues over the significance of its title: 4:44. Or is the answer hidden in pl

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