The Foundations of Successful Public Relations

Source: freedigitalphotos.net

Whether business owners like it or not, Public Relations (PR) is not always an executable DIY task if you want to see widespread results. However, even if you have to bring a third party in to handle your public-facing reputation, there are things you can do on your own to lay the groundwork for a successful PR campaign.

But before we get to how you can prepare for successful PR, it’s good to know what PR actually is. PR is part of your marketing strategy...

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