The Dodo’s humans were upstaged by Dixie the adoptable dog

The animal website regularly features adoptable dogs on Facebook Live, and it knew Dixie was destined for greatness.

People gathered at The Dodo’s downtown New York office today to learn about how to take a niche subject (in The Dodo’s case, photogenic animals) make it mainstream (to the tune of millions of views a month) all the while staying true to your brand’s identity and slowly becoming a traffic behemoth, with billions of video views on Facebook.

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