The Direct Marketing Tool You Need to Reach Millennials [Podcast]

Steve Neely, the CMO of Casino Del Sol Resort in Tucson, Arizona is quick to admit that “every 10 months the average age of my Customer increases by a year.” The reason behind this strange math? Because casinos have historically attracted an older crowd – one that is prone to departing the market… for good. This leaves a gap that the millennial is ripe to full.

“We’re not putting our marketing money into billion dollar properties. We’re having come up with unique ways to drive...

What feeling does this article give you?
Joy
Disgust
Fear
Anger
Sadness

#hashtags to follow:

Steve Neely [+]    Tucson [+]    Arizona [+]   

More #news: