The Direct Marketing Tool You Need to Reach Millennials [Podcast]

Steve Neely, the CMO of Casino Del Sol Resort in Tucson, Arizona is quick to admit that “every 10 months the average age of my Customer increases by a year.” The reason behind this strange math? Because casinos have historically attracted an older crowd – one that is prone to departing the market… for good. This leaves a gap that the millennial is ripe to full.

“We’re not putting our marketing money into billion dollar properties. We’re having come up with unique ways to drive...

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