The Debrief: The Metrics Execs Want To See

Anyone who’s worked on a product launch or re-branding project knows the time and effort that goes into the big reveal, but the work doesn’t stop there. After the news hits is when the fun begins…REPORTING!

From social media on-site analytics to third party data aggregators, we as marketers and communicators have SO MUCH DATA at our fingertips that it can sometimes seem overwhelming. Knowing what your bosses and clients will want to know in advance is the easiest way to get through a...

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