The Data That Turned the World Upside Down

On November 9 at around 8:30 AM., Michal Kosinski woke up in the Hotel Sunnehus in Zurich. The 34-year-old researcher had come to give a lecture at the Swiss Federal Institute of Technology (ETH) about the dangers of Big Data and the digital revolution. Kosinski gives regular lectures on this topic all over the world. He is a leading expert in psychometrics, a data-driven sub-branch of psychology. When he turned on the TV that morning, he saw that the bombshell had exploded: contrary to...

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