The Cult Brand Whisperer Behind Casper, Allbirds, and Birchbox

In a competitive startup environment, Brooklyn-based creative agency Red Antler helps founders hone their brands at the earliest stages.

In 2013, the patent for finasteride, the active ingredient in male-pattern-baldness medication Propecia, expired. This might seem an unlikely development to send ripples across the nimble, young world of startups, but within a couple of years, a handful of entrepreneurs were zeroing in on hair loss as a zone ripe for disruption. Among them were Steven...

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