The crazy way Lululemon is trying to get men to shop there

Lululemon is adding a surprising new product to its roster: beer.

The wildly popular athleisure company posted an Instagram photo of the beer, called Curiosity Lager.

Meet Curiosity Lager. The official brew of #SeaWheeze, coming soon to a party near you. (can creative by @kdvsmith)

A photo posted by lululemon (@lululemon) on Jul 15, 2015 at 4:27pm PDT on Jul 15, 2015 at 4:27pm PDT

The post notes that the beer is the official brew of Sea Wheeze, the company's annual half...

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