The crazy way Lululemon is trying to get men to shop there

Lululemon is adding a surprising new product to its roster: beer.

The wildly popular athleisure company posted an Instagram photo of the beer, called Curiosity Lager.

Meet Curiosity Lager. The official brew of #SeaWheeze, coming soon to a party near you. (can creative by @kdvsmith)

A photo posted by lululemon (@lululemon) on Jul 15, 2015 at 4:27pm PDT on Jul 15, 2015 at 4:27pm PDT

The post notes that the beer is the official brew of Sea Wheeze, the company's annual half...

What feeling does this article give you?
Joy
Disgust
Fear
Anger
Sadness

#hashtags to follow:

Lululemon [+]    Instagram [+]    Curiosity Lager [+]    Meet Curiosity Lager [+]    SeaWheeze [+]    Jul 15 [+]    PDT [+]    Sea Wheeze [+]   

More from #news