The Colors We Eat - Issue 26: Color

When it comes to food, color is money. Food companies scan their products on the line with custom colorimeters to ensure mathematically consistent hues. Fruits and vegetables are shipped in chemically “modified” atmospheres, because “better stem and fruit color gives better prices,” according to the website of the delivery company TransFresh. Color is judged by a legion of standards all along the food chain. The hue of orange juice, for example, is carefully calibrated by the...

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