The Business Consequences of Being Gender Blind, Deaf and Dumb

The business world remains tense about sex roles and conventions, even as rules and etiquette keep evolving. Confusion continues to reign. Men still can't decide whether to step aside to let women move through doorways first or not: "Will she be offended? Will I send the wrong signal?" Women still proffer opinions as long-winded questions lest they seem overly bold: "Would it be a good idea to first take a look at what the upfront and ongoing costs might be before really considering much...

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