The best fake ads of the year are better than any Cannes Lion winner

Cannes has become both a scam and a sham: extortionary fees, more fake entries (now with client collusion) and pettier block voting every year. It is more immaterial to the real ad world than ever.

But the old big agency boys are desperately holding onto Cannes like it was their last erection. Because they want to be able to shove their precious Lions into the faces of the faster, younger digital shops and scream: “HOW MANY?” You need an ugly, heartless, body-less lion trophy to know...

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