The Alt Pop Hook Mastery Of Jess Penner's 'Good Times'

Don't underestimate the value of a great hook. When a song reaches peak catchiness, certain types of music fans want to dismiss it out of hand. Those music fans are f***ing idiots. There's a reason all of your favorite indie bands consistently mention Pet Sounds as one of their biggest influences as a songwriter. Brian Wilson could write a hook better than anybody before him and possibly anybody since. And on her track "Good Times," which we're premiering the video for today, Jess Penner delive

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