‘That’s when we started to panic’: Confessions of ad execs on their most disastrous Cannes

Woeful tales of lost luggage, cavorting on yachts, slopping rosé down shirt fronts, traipsing miles to out-of-town hotels barefoot, and dealing with French transport strikes. It’s all in a day’s work at the Cannes Lions Festival of Creativity.

The festival is one of the most lucrative weeks for the city. “I was in the [hotel] Majestic one evening and there was a furious ringing of the bell. I asked what it was for and was told that the hotel was celebrating as it was the most amount...

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