That’s a Buick? GM Deleting Name Badge on All Buick Models


Buick will delete its badge nameplate from all models starting with the 2019 Envision, a marketing ploy that may actually cause people outside the brand’s TV commercials to wonder, “That’s a Buick?”


The news, first reported by GM Authority and confirmed by Buick to Car and Driver, comes as a tacit admission that the Buick nameplate doesn’t appeal to customers looking at foreign competition—or even the blingy GMCs sold at the same dealerships. The change will only affect the...

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