With the morning sun beaming down on the Apple Store in downtown Santa Monica, Calif., the sparse crowd that showed up to get its hands on the freshly unveiled iPhone 8 had no reason to bring sunblock.
No line, no wait, no buzz.
The excitement that typically surrounds the release of a new iPhone was replaced with a collective “meh” on Friday.
“I wasn’t feeling [the iPhone 8],” said Michael, a 25-year-old that scoped out the device, before leaving empty handed. “By the look of it,...