Tepid Crowd at iPhone 8 Launch: ‘I’m Definitely Waiting for the iPhone X’

With the morning sun beaming down on the Apple Store in downtown Santa Monica, Calif., the sparse crowd that showed up to get its hands on the freshly unveiled iPhone 8 had no reason to bring sunblock.

No line, no wait, no buzz.

The excitement that typically surrounds the release of a new iPhone was replaced with a collective “meh” on Friday.

“I wasn’t feeling [the iPhone 8],” said Michael, a 25-year-old that scoped out the device, before leaving empty handed. “By the look of it,...

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