Taking Control of Your CRM Data

CRMs are supposed to be used to achieve better efficiency. By investing time in the CRM, sales teams should be able to identify leads, retain existing customers and successfully recruit new clients to the fold.

Your research and development team should be able to use the metrics from the CRM to drive next year’s products, and the marketing team should be able to feed this back into their campaigns next year.

That’s great, in theory.

Sadly, many CRMs fail to perform well. No system...

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