TAG’s Zaneis Claims Certification Cuts Ad Fraud By 600%

PALM SPRINGS, Calif — Over the last year, the scourge of digital ad fraud has risen up to become one of the industry’s biggest bogeyman.

But what if you could cut ad fraud by up to 600%? That’s what Mike Zaneis claims he can do, for companies that follow his organization’s recommendations.

Zaneis heads up the Trustworthy Accountability Group (TAG), a non-profit umbrella through which 500 companies are working on the issues which plague the industry.

TAG was established three years...

What feeling does this article give you?

#hashtags to follow:

PALM SPRINGS [+]    Calif [+]    Mike Zaneis [+]    Zaneis [+]    Trustworthy Accountability Group [+]   

More #news: