Switching gears: How Auto Trader UK finished the race to GDPR ahead of the pack

It’s rare these days to find a publisher steering confidently toward the European Union’s new General Data Protection Regulation, a set of rules that curtails their ability to collect data on EU audiences and threatens heavy fines for infractions.

But Craig Newsome, head of ad ops and client services at Autotrader.co.uk is just such a rare make, a publisher executive who can comfortably say, “We feel pretty comfortable [about GDPR].”

“It’s been a good opportunity for us to review...

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