Supreme Court OKs FUCT Trademark, Strikes Down Ban on ‘Scandalous’ Trademarks

A Los Angeles-based streetwear company can now get a trademark on its F-word-adjacent name, after the U.S. Supreme Court on Monday morning struck down a federal law banning “scandalous” or “immoral” registrations.

That’s good news for Erik Brunetti (pictured above), who launched FUCT nearly three decades ago alongside skateboarding icon Natas Kaupas, but has been unable to obtain a trademark for the brand’s name. The trademark office had considered applications to be...

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