Supreme, adidas & Gucci Among the Most Popular Brands for Teens

It’s no secret that teens love streetwear. In a new survey conducted by investment bank Piper Jaffray, we’re finding that kids are being drawn to brands with a “street” aesthetic more than ever before, Business of Fashion points out.

Piper Jaffray in turn polled roughly 6,000 kids with an average age of 16 to see what brands they’re actually spending money on. adidas this year joined the top 10 for the first time, while Supreme rose from 10th place last fall, now to 7th. While Nike...

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