Super Bowl 51: How the Gatorade Shower Became Tradition 30 Years Ago

The image is iconic, as synonymous with victory as anything else in sports: the coach, smiling, drenched in sticky, ice cold Gatorade. The players, triumphantly holding the cooler high above their coach's head as the neon-colored sports drink rains down. They are winners, and everyone knows it. As Mike Ditka once said on ESPN's E:60, "If you’ve never had a Gatorade

This article originally appeared on www.rollingstone.com: Super Bowl 51: How the Gatorade Shower Became Tradition 30 Years Ago

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