Studio71 Launches Brand Safety Tool To Help Its Partners Advertise Securely

More than a year after a controversy surrounding the concept of “brand safety” erupted on YouTube, one of the online video industry’s most prominent networks is launching a tool that will help its ad partners ensure that their spots don’t run next to objectionable content. The tool in question is called Studio71 Context, and as its name implies, it is being launched by Studio71, which is known for working with some of the top creators on YouTube and beyond.

Studio71 Context, first...

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