Story-sharing site Wattpad is attracting young users and brands

People love to bemoan the state of our youth: Attention spans are shorter than ever; the preferred methods of communication are Snapchat and emojis. All hope is not lost. Toronto-based story-sharing platform Wattpad claims about 45 million 13- to 34-year-olds spend 15 billion minutes on reading and writing novels.

More than 300,000 uploads are shared on Wattpad a day, according to the company, and the average session duration is 30 minutes per person. Such engagement presents an...

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