Steve Jobs Regretted It. Google and Facebook Mastered It. Snap and Blue Apron Are Giving It a Try.

Steve Jobs famously owned very few shares of Apple, partly because he divested his stake when he was drummed out of the company in the mid-1980s. Asked later what he thought of dual-class stock ownership structures that younger founders used to keep control of their companies, he said he wished the technique had been popular when he co-founded Apple aapl . He would have taken advantage of it.

That technique has been under fire for years. Larry Page and...

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