Steve Burke Says NBCU Had A “Great Upfront” And Vows Theme Park Growth

It’s been a disappointing upfront ad sales season for most major networks, but NBCUniversal chief Steve Burke prefers to see this glass as half full: His broadcast and cable networks had a “great upfront” considering that it was “a challenging time for the industry,” he told analysts this morning in a call to discuss Q2 earnings. The volume of sales increased, and prices for each viewer reached by NBC and the cable networks “were right at the top.” That narrowed...

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