Startups like Juicero are incapable of seeing their own absurdities

It’s easy to see why Bloomberg’s April 19 story on Juicero, a startup that makes a juice machine, went viral so quickly. The internet loves nothing more than a good bit of schadenfreude, and Bloomberg served it cold with the tale of a fancy, $400 juicer that, when tested against bare human hands, utterly failed to deliver:

But after the product hit the market, some investors were surprised to discover a much cheaper alternative: You can squeeze the Juicero bags with your bare hands. Two...

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