Square Enix Says New IPs Must Make it to Third Game to Prove Success

New IPs in the video game industry face a daunting task. Competing with well-established and popular franchises is no small feat, and even the most innovative new game needs some favorable reviews to stake its claim among fan favorites. While many indie developers are still looking for their own formula for success, Square Enix president Yosuke Matsuda believes he’s discovered exactly what it takes to turn a new IP into a burgeoning franchise.

Matsuda recently spoke with popular Japanese...

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