Spotify: Pokemon music streaming triples in wake of Pokemon Go launch

Pokemon Go is having all sorts of weird social effects.

The launch of Pokemon Go seems to have triggered a sudden longing to listen to Pokemon-themed music amongst Spotify users.

Streams of the Pokemon Theme (Gotta Catch ‘Em All) increased 362% on Spotify globally between Sunday July 3 and Sunday July 10, “while overall streams of Pokémon songs on Spotify have more than tripled”.

Spotify told us there are currently 197,000 user-generated Pokemon playlists on the service, as well as...

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