Spotify is testing personalized song recommendations in official playlists

Spotify is testing out personalization for its editor-curated playlists, according to a report today from Hypebot. In one named example, songs that Spotify’s algorithm believed a user would like were mixed into a hand-curated workout playlist. A source independently confirmed the test to The Verge.

The test appears to only be showing for select users and on mid-tier playlists. Whether Spotify plans to roll this out as a permanent feature is still to be determined — the company runs tests...

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