Spotify Announces First 4 Artists for RISE, its New Emerging Artists Program

The streaming service wars remain a heated conflict, but Spotify has made several moves to differentiate itself from the pack. Its newest initiative focuses on emerging artists, aptly called RISE. RISE aims to highlight up-and-coming artists through playlists that include both their music and the music that inspires them, ad appearances and spots on Spotify’s top playlists.

The first four artists featured in RISE are as follows: R&B-pop singer/songwriter Lauv,  pop singer/songwriter Kim...

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