Will Wright led creation of SimCity and later The Sims, then he made the very ambitious evolution-themed simulation Spore. He's someone who thinks rather big. And he's unveiled a new game called Proxi, the mobile version of which is due late 2018 (no other platforms are named).
It's a simulation based around creating an artificial intelligence from your memories and then building a world out of them.
Here's Wright's lofty pitch: