Spark Foundry’s Giacosa Wants AI To Get Emotional

People keep talking about artificial intelligence as though it is some distant future. The reality is that many companies are now using variants of AI to enhance their business processes.

Case in point – Publicis agency Spark Foundry is using machine learning on audience data points to enable the creation of dynamically-produced ad creative, customized for distinct audience types.

In this video interview with Beet.TV, Lisa Giacosa, Spark Foundry global EVP data, technology, analytics and...

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